Crus' for English sparkling wines
Leading English sparkling wine producers have called for estates to shout about their individual growing areas in a bid to communicate their regional differences better.
The demands come as England draws closer to having its first Protected Designation of Origin approved by the EU.
Camel Valley in Cornwall has already had its own PDO passed by DEFRA lawyers and, if approved by the EU DOCG committee, it will be the UK's first Grand Cru, according to owner Bob Lindo.
Differentiating between different growing areas in England would help producers "stop making sweeping generalisations about English wine in general", said Christian Holthausen, marketing and communications manager at West Sussex-based Nyetimber, and could become the equivalent of the Champenois' cru-based identification system.